About Dental SEO, a marketing agency for dental offices of every size
Dental SEO exists to help dentists, practices and groups get found and booked online. Everything here is about advertising and search. Nothing on this site describes dentistry, because describing dentistry is the practice's job, and doing it is the doctor's.
One kind of customer, so the day sheet is the whole subject
An agency that serves every kind of business has to talk about everyone at once. This one talks about a single room: the front desk of a dental office, with its appointment book open and a phone that does not stop. That narrow view lets us write pages for service lines, tidy a Maps profile for each address and shape ad campaigns around the exam slots, hygiene rows and consult slots a real schedule has.
We think like an organised partner would. When we hear that Thursday afternoons are quiet, our first question is which column is quiet, not which keyword to buy. Search and ads are tools, and the book tells us which tool to reach for.
How the agency works with a dental office, from first call to month end
- First call
A conversation about the book
The call is with our CEO. Bring the number of locations, the service lines you want more requests for and a sense of when the gaps appear.
- Setup
Profiles, pages and ad accounts in the practice name
Whatever we open is opened under your practice, with our team added as a manager, so the profile and the accounts remain yours.
- Monthly
A page, a profile, a campaign at a time
Each month brings new pages, profile upkeep and ad work according to the plan you chose on the pricing page, billed for that month only.
- Month end
A report your office manager can read
It sets calls and form requests next to the work that went live, so the person at the front desk can say which calls looked like new-patient exams.
What stays with the practice owner
A dental office answers to its state dental board, and advertising rules differ from one state to the next. We are a marketing team, so we do not tell an office what it may claim, which letters may follow a name or what a photo may show. Those calls belong to the owner and the state dental board, and so does the duty to protect patient details in forms, review replies and ads.
The same goes for the platforms: Google, Bing and Meta each publish health advertising policies, and the owner should read them before an ad runs. We write around them with care, and we cannot read them on your behalf. The services page shows the work we do take on.
What you can expect from a month with us
- Pages and profile work aimed at a named column of the appointment book
- Ad accounts and a Google Business Profile that stay in the practice name
- A report in plain words for the office manager, not a stack of charts
- Honest notes when a month moved slowly, since nobody can promise a position or a patient count
- Wording that names your service lines without explaining any of them
- Invoices that cover a single month, with ad spend on your own card
If the expectation list sounds modest, that is the point: the book is the evidence, and we would rather show it than describe it.
Questions dentists ask about working with an outside agency
Is Dental SEO a dental provider or a consultant to dental offices?
Neither. This is a marketing agency for the outside of the practice: how it shows up in search, on the map and in ads. Care, clinical wording and credentials stay entirely with the practice.
Do we need to be a single office to work with you?
No. A one-doctor office and a group with many addresses both fit; the local SEO page explains how each address gets its own profile.
Will the front desk have to change how it books?
We ask which scheduling tool the office already uses and point the booking link at it. Where patient details are stored is the practice's decision.
Where do we begin if we have never hired a marketing agency?
With the contact page. Tell us about the book and we will suggest one column to work on first.
Which column of the appointment book looks emptier: new patients or hygiene?
Tell us how many operatories run on an ordinary day, which service lines you would like more exams in, and whether the gap is next week or next quarter. Rough notes and round figures are fine.
The little day sheet fills as you read. It is a picture of how a schedule can be planned, not a forecast of any practice.