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Dental marketing services: Organic Growth for the long build, paid ads for the near gaps

A dental office needs two different tools because its schedule has two different clocks. One runs across quarters and decides how many people find the office on their own. The other runs across a few weeks and decides whether a hole in next Tuesday gets noticed.

Both are marketing work, nothing more. Choices about what an office may say, or which credentials it shows, belong to the owner.

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Two services, each pointed at a different part of the appointment book

Open either card to read what a month includes, then step through how the work unfolds before you ever speak to us.

Feeds the exam book from search

Organic Growth

A dental office lives on two inflows: patients who return and patients who have never been. This plan works on the second one. We write pages for the service lines you want more exams in, tidy the Maps profile, and add a review habit that suits a busy desk.

Step through the search workPrice the search plans

Stocked every month

  • New landing pages every month, one per service line, search question or town you want to be found for
  • Strategic Content Assets written around what a new patient wonders before picking an office
  • A look at page speed, titles, broken links and oversized images, with repairs done by us
  • Google Business Profile cleanup for every location, categories and photos included
  • Duplicate or stale listings merged so the office name and address read the same everywhere
  • A fact sheet on services, locations and booking steps that AI assistants can quote accurately
  • A report at month end that sets calls and exam requests next to the pages that went live
Plugs gaps in the schedule

Paid Ads

Search takes months to build; an open Thursday afternoon cannot wait that long. Paid ads aim at the slots you want filled, whether that is new-patient exams, implant consults or a hygiene column with room in it. Spend goes from your card to the platform.

Step through the ad workPrice the ad platforms

Stocked every month

  • Campaigns built per service line and per location, so an ad lands on the page that matches it
  • Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), one to three of them
  • Ad accounts opened in your practice name, with our team added as manager
  • Tracking set before the first click running before the first click is bought
  • Negative keywords that keep out job seekers, supply shoppers and school searches
  • Landing pages matched to the ad, so a click on a service lands on that service
  • A monthly sheet that lines up spend with the calls and exam requests logged

Reading your year on the day sheet to pick a starting column

Look back at last year's book and mark where it thinned: the weeks a hygiene column ran light, the stretch when new-patient exams slowed, the afternoon a doctor's column sat open for a consult that never came. If the thin patches repeat, the answer lies in search, because pages and a Maps profile keep working through slow stretches. If they are one-off holes, a short ad campaign is the better tool.

An office with a live website might begin with Organic Growth Silver at $1,495 a month, and one whose site needs rebuilding with Gold at $2,495. A group with many locations may look at Platinum at $3,495. Ads for one, two or three platforms run $895, $1,595 and $2,295 a month, and the ad spend is separate, paid straight to each platform. Every plan is billed month to month with no startup fee.

The two services also take turns across a year. Search pages written during a quiet quarter are still there when the recall push ends and the front desk has fewer calls to return. Ads are the tool for a stretch with a visible edge: a doctor starting in a second column, a new operatory opening in the spring, a service line the office has just added and wants named in search. Many offices keep a small search plan running all year and switch ads on around those edges, and the day sheet makes that rhythm easy to see.

Nobody can promise a ranking or a number of new patients, so we do not. We can show you the pages written, the profile work done and the calls logged. The pricing page has each plan in full, and dental SEO and paid ads each have a page of their own.

Bring last year's appointment book and a rough idea of the gap

Share how many locations you run, which service lines you want more exam requests for, and whether the gap is next month or next year. The conversation is with our CEO, and round numbers are plenty.

Which column of the book is thin this week?

Name the column you would like to fill first, such as new-patient exams, the hygiene schedule or larger cases, and say how many offices share the book. Rough notes are enough. Leave patient names and health details out, because this is a marketing conversation and never an appointment.

Describe the book and where the chair time sits open

Say which service lines you want more exams in and which locations have chair time to spare. Whoever reads it on our side reads every word, and this form has no room for patient names or anything about a person's health.

Pick an open day and time, and Ross Cohen, our CEO, rings your number then.

Find an open slot

Pick an open time and your slot is shown here.

Open slots fall on weekdays and read in the zone you pick.

Which column of the appointment book looks emptier: new patients or hygiene?

Tell us how many operatories run on an ordinary day, which service lines you would like more exams in, and whether the gap is next week or next quarter. Rough notes and round figures are fine.

Schedule A Call With Our CEO Send the schedule notes

The little day sheet fills as you read. It is a picture of how a schedule can be planned, not a forecast of any practice.